As the Manager of National Creator Marketing, you’ll be responsible for building and maintaining partnerships with creators and influencers on a national scale, as well as driving the development and execution of creator-led campaigns and projects that align with the brand’s objectives. This role involves building and maintaining relationships with social media creators, overseeing campaign and project execution, and ensuring that all national creator marketing efforts generate significant audience engagement and brand awareness. The Manager will collaborate with internal teams and external creators to ensure projects are delivered on time, meet business objectives, and resonate with target audiences.
RESPONSIBILITIESAll the responsibilities we'll trust you with:
Develop and execute national creator marketing plans within priority marketing campaigns and projects, ensuring they align with broader marketing strategies and brand objectives.
Develop strategic and creative ideas and opportunities to engage creators in priority marketing campaigns and activations
Align with region teams across the country to ensure the right creators are engaged authentically in campaigns and projects
Work closely with cross-functional teams (e.g., marketing, social media, legal) to ensure seamless campaign execution and alignment with other brand initiatives.
Manage project and campaign timelines, budgets, and deliverables to ensure campaigns are delivered on time and within budget.
Draft, review, and negotiate contracts with creators, influencers, agencies, and partners, ensuring timely execution and adherence to legal and company standards.
Oversee contract renewals, terminations, and amendments, ensuring that all agreements comply with legal and regulatory requirements.
Work closely with the legal team to manage risk mitigation and ensure full compliance with relevant regulations and internal policies across all creator marketing activities.
Oversee creator contract budget and track contracted creators, reporting on ROI
Identify and vet new creators across sports, music, gaming, and culture, ensuring alignment with brand objectives
Educate regional team members about new, high-potential creators
Provide strategic input on content creation, ensuring the brand is represented in a premium and authentic way
Oversee content boosting on a national scale, owning the process of boosting creators’ posts that align with advertising guidelines and priorities
PERFORMANCE TRACKING & REPORTING
Use data-driven insights to track the performance of national creator marketing campaigns, monitoring key performance indicators (KPIs) such as reach, engagement, and ROI
Provide regular reports on campaign performance to key stakeholders, offering recommendations for optimizing future campaigns
Collaborate with internal teams, including social media, marketing, communications, and legal, to ensure that all creator marketing efforts align with the brand’s broader marketing objectives
Work with the Audience Insights team to gather data on campaign performance and audience behavior, using insights to inform future strategies
Coordinate with the legal team to ensure all creator contracts and agreements are compliant and executed properly
EXPERIENCE
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