Job Description
Lensa is the leading career site for job seekers at every stage of their career. Our client, Phillips Home Improvements, is seeking professionals in Allen, TX. Apply via Lensa today!
Digital Marketing Specialist
Role Title: Digital Marketing Specialist
Department: Marketing
Employment Type: Full-time
Compensation Range: $70,000–$80,000 base + performance bonuses
Location: On-site in Allen, TX (No remote option)
🔥 Take Ownership of Lead Generation—and Drive the Growth Engine
Are you a data-driven marketer who loves performance, thrives on structure, and gets excited about hitting targets? Want to work for a company that values excellence, collaboration, and long-term impact?
This is your opportunity to build something powerful—in-house.
🎯 What You’ll Do
As our Digital Marketing Specialist, you’ll be the architect of our paid media success—planning, launching, optimizing, and reporting on high-performing ad campaigns across Google and Meta. You’ll work closely with our content and leadership teams to align creative strategy with lead gen goals—and deliver real ROI.
🚀 Key Responsibilities
- Launch and manage Google and Meta ad campaigns
- Monitor and optimize daily ad performance
- Test creative, targeting, and copy for lead quality and CPL
- Provide weekly insights to the marketing team
- Collaborate with internal creative team for aligned messaging
🧠 What Winning Looks Like
- Cost-per-lead: Meta ≤ $80; Google ≤ $100
- ≥ 90% on-time campaign execution
- 25%+ appointment rate from paid leads
- Weekly reporting delivered by Monday 10AM
- Excellent communication with internal stakeholders
🧬 You Might Be Our Person If You...
- Love solving problems with data
- Thrive on systems, structure, and clarity
- Take responsibility for performance—good or bad
- Want to build a long-term marketing machine, not just “run ads”
- Have 3–5 years of experience in PPC and paid social ads
- Are certified in Google Ads or Meta Blueprint (preferred)
- Are a champion at driving SEO
- Align with our Core Values: Faith, Family and Freedom
🚫 This Role Is NOT for You If...
- You need someone to micromanage you
- You get bored by reporting or optimization
- You’re uncomfortable with performance accountability
- You prefer creative brainstorming to metrics-driven execution
🎁 What We Offer
- Competitive salary + performance bonuses
- Values-driven, tight-knit TEAMily culture
- Freedom to grow a high-performing system, not just follow orders
- Clear expectations, supportive leadership, and long-term vision
📩 How to Apply
Sound like you? Apply now and include a short message telling us why this role caught your eye and what excites you about being our next digital growth driver.
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