Digital Marketing Specialist Job at IGT, Austin, TX

aktBSlQ5TXpJRjVXZWU1cGhxVXBUYnd4eEE9PQ==
  • IGT
  • Austin, TX

Job Description

Overview

IGT Texas is seeking a Digital Transformation Marketing Specialist to drive the evolution of our marketing strategies.  This role will blend creative storytelling with technical expertise, leveraging HTML, CRM systems, analytics platforms, and digital tools to enhance customer engagement, optimize trade marketing, and drive sales enablement.

Responsibilities

Digital Marketing, Animation & HTML Development


•    Develop animated content for digital campaigns, in-store monitors, and promotional tools.
•    Utilize HTML, CSS, and JavaScript to create and optimize digital screens at retail and email/push notification marketing.
•    Work with developers and designers to ensure 2nd chance portal and mobile UX/UI integrates digital experiences effectively.
•    Engage with Texas Lottery Scratch Ticket Coordinator and IMARCS to execute 2nd Chance IMOs 

Mobile App & Digital Innovation


•    Oversee the development and marketing of mobile applications, ensuring a seamless omnichannel experience.
•    Use CRM-integrated mobile strategies to personalize player journeys and drive engagement.
•    Enhance and evaluate mobile analytics to measure campaign effectiveness and optimize digital marketing strategies.

Key Tools & Technologies


•    CRM Systems: Salesforce, LeanPlum, Microsoft Dynamics
•    Analytics Platforms: Google Analytics, Adobe Analytics, Power BI, Tableau
•    Content & Animation: Adobe Creative Suite (After Effects, Premiere Pro), Canva, Figma
•    Web & Email Development: HTML, CSS, JavaScript, WordPress, HubSpot 

Qualifications

•    5+ years of experience in digital marketing, CRM management, trade marketing, or sales enablement.
•    Strong expertise in CRM systems, analytics platforms, and marketing automation tools.
•    Experience in email marketing and digital campaign optimization.
•    Knowledge of HTML, CSS, and JavaScript for digital marketing assets.
•    Ability to work cross-functionally with creative, sales, and technology teams.

Keys to Success

• Building collaborative relationships
• Decision making
• Drive results
• Foster innovation
• Personal energy
• Self-leadership

#LI-JM1

Job Tags

Similar Jobs

PrimeFlight Aviation Services

Aircraft Security / Baggage Handler - SFO Airport Job at PrimeFlight Aviation Services

 ...the world, we offer opportunities for career progression+ Enjoy a competitive pay scale**ABOUT US**+ We perform a wide range of airport support services globally on behalf of commercial airlines. Join us for a rewarding career in the aviation industry!**Job Description... 

Google

Organizational Development Practitioner, Partner Services Job at Google

 ...practical experience+ 10 years of experience in talent/leadership development, HR consulting, or HR+ 8 years of experience in talent and...  ...for a large, complex organization+ Experience in design of organizational strategy and structure + Experience leading complex... 

The Boeing Company

Entry-Level Financial Analysts Job at The Boeing Company

 ...leadership, and problem-solving** skills. No prior financial analysis experience? No problem-we invest in your growth!**Key Responsibilities**...  ...**Education**Bachelor's Degree or Equivalent Required**Relocation**Relocation assistance is not a negotiable benefit for this... 

Securitas Technology

Fire Tester Inspector Job at Securitas Technology

 ...ecosystem of health, safety and security solutions and services. Duties And Responsibilities Performs scheduled and/or routine Fire Inspection preventive maintenance on a variety of Fire System equipment under contract agreement by inspecting, adjusting, cleaning,... 

Snaphunt

Python Developer Job at Snaphunt

 ...a positive impact The Job Key Responsibilities: Develop and maintain Python scripts and applications Work on data parsing, automation...  ...as they arise The Profile Requirements: Solid experience in Python development Familiarity with libraries like...