Job Description

About Rugiet:

Rugiet is a rapidly growing e-commerce startup dedicated to revolutionizing men's sexual health and wellness. We are committed to providing innovative and effective solutions to address common men's health concerns.

Position Summary:

Rugiet is seeking an inspired and dynamic Creative Director who is a visionary and hands-on leader. This role is perfect for someone who lives and breathes brand strategy, creative direction, and innovative storytelling.

Day to Day Responsibilities:

• Art Direction
  • Organize and plan photo and video shoots for branded imagery; ensure photo assets are on brand and enhance brand messaging
  • Ensure branding execution across social channels, the site, and other marketing collateral is consistent and adheres to brand guidelines
  • Source and ensure branded video content for cross-channel use, such as advertising, social media, and site usage
  • Work with the design team to make sure all image treatments are consistent and adhere to brand
  • Align graphic and photo assets with the identified brand voice
• Brand Messaging and Creative Direction
  • Compile brand voice guidelines into documentation and ensure all marketing copy follows delineated guidelines
  • Ensure copywriting across all channels is brand-compliant and conveys the identified brand message
  • Provide content outlines and direction for website pages, social media campaigns, and other marketing initiatives
• Thought Leadership and Collaboration
  • Collaborate with the design team to create visually appealing and branded digital assets
  • Work with the design team to ensure brand messaging and presentation is cohesive and consistent across all channels
  • Manage relationships with external partners and agencies to ensure all creative and content needs are addressed

Qualifications :

• Proven experience (5+ years) in brand management, creative direction, or a related field, preferably within the health, wellness, or lifestyle sectors.
• A strong portfolio showcasing your ability to build and scale brands through innovative and effective creative strategies.
• Excellent communication and presentation skills, with the ability to articulate complex ideas clearly and persuasively.
• A deep understanding of consumer psychology and market dynamics, focusing on the health and wellness market.

Preferred Qualifications:

• Experience in the healthcare or consumer goods industry

PLEASE NOTE: WE CAN ONLY HIRE IN THE UNITED STATES

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